Arpi — in full, Arpad Czimbalmos — is a craftsman and publisher based in Cortona, Tuscany. Hungarian by birth, he has lived and worked in the town since 2022. His work is in wood: olive wood display cases and shop signs for businesses in the historic centre, and a larch terrace for a local brewery. He also publishes CortonaInsider, an independent guide for travellers planning a visit. What he knows about Cortona comes from living and working in it, not from a script — and if his own work ever comes up, it's named, never hidden behind “a local expert.”